The Three Keys

Intellectual Resources include brands, patents, agreements, copyrights and customer data.

While not found in the BMC, Emotional Resources include your reputation, ability to handle stress, etc.

What is the relationship between Customer Segments and Key Resources?

What are the Three P’s of Key Activities?

You know you have a partner when they are someone you outsource to or rely upon

When two synagogues compete against each other, there is no reason for them to become Key Partners

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